Grow your impact
Every leader and company is unique. We’ll work together to define a set of focus areas for your coaching - driving creativity, impact and authenticity in your leadership.
Perhaps you’re struggling with:
Feeling overwhelmed and waking up at 3am ruminating on decisions
Some tough 360-degree feedback that you’re not sure how to action
The hard and unpredictable journey of searching for product-market fit
The pressure that lands on you while working towards series A
Feeling out of your depth and not having much support at work
Figuring out how to adapt as a leader in a new industry
Being creative when your days are full of back-to-back meetings
Building a healthy and strong leadership team
But you’d love to:
Feel more conviction in your decisions, whether they’re about strategy or people
Address tough 360-degree feedback without it knocking your confidence
Access your creativity and intuition to craft your strategic vision
Be excited, optimistic and proud of your strategy
Build strong, trusting relationships with co-founders or fellow execs
Feel supported in your role, and able to tackle any challenge
Be motivated by the opportunity to drive real impact for your company
Be a leader that people move companies to work with












Succeed in three key growth areas
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Strategy
Create an ambitious and compelling vision, develop a focused strategy, learn to interrogate decisions from all angles, and quickly diagnose execution challenges.
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Leadership
Inspire and motivate your team, build trust with co-founders or leadership team, define and develop your leadership style, and learn how to give great feedback.
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You
Know your strengths, build a more resilient mindset, learn how to focus time on what really matters, stick to habits that make you more effective, and get clear on your personal vision.
My coaching style
I combine my own product and leadership expertise with proven coaching techniques, asking open questions to help you reflect, be challenged and grow. We’ll get into granular issues, as well as leaning on tried and tested coaching methods, to achieve results.
My unique background helps me be a true partner to you as a leader in tech. I’ll bring solutions and advice to the table when it’s useful, and ask probing questions that lead to insights and breakthroughs.
You can talk honestly about the challenges you’re facing with someone who’s been there and understands. You’ll leave each session feeling calmer, more confident, and with some clear actions.
How coaching works
We’ll start with a 90-minute session to define focus areas for coaching. We’ll then meet every two weeks for 60 minutes, defining the agenda together based on your focus areas.
I work with people who intend to commit for 6+ months. We’ll continue to meet after that point if you’re still getting value from our sessions.
Let’s chat
Book your free 30-minute consultation
FAQ
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We start each coaching programme by establishing clear goals and focus areas. This combines external goals (which should map closely to your company goals or personal goals at work) and internal goals (areas of mindset, confidence, self awareness) that you want to develop. The first coaching session is focused on clarifying these goals, with some homework to do in advance.
I measure impact on whether you reach both your external and internal goals.
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I combine my experience as a leader with proven coaching techniques, asking open questions to help you reflect, be challenged and grow. My unique background helps me be a true partner to you, and I’ll bring solutions and advice to the table when it’s useful.
I’ll think about sessions that might be useful for you, and proactively suggest these. This is different to many coaches who leave you to set the agenda each time.
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We’ll start with a 90-minute session to define focus areas for coaching, and talk about a few potential sessions that might be useful.
We’ll then meet every two weeks for 60 minutes, defining the agenda together based on your focus areas. There tends to be more structure at the start, but as we work together for longer, sessions become more driven by your agenda.
I spend time each week thinking about your goals and what might be helpful. This might mean choosing a topic or suggesting an exercise to do together. I see coaching as a partnership, with both of us bringing ideas to the table.
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I’ll provide space for you to talk honestly about the challenges you’re facing, helping you think clearly, get creative and interrogate problems from multiple angles. If there’s an area where you think you’re missing good baseline theory, I’ll do my best to send you resources.
While I’m generous with my experience and knowledge, I default to helping you figure things out as opposed to giving my opinion or advice. If you face a recurring challenge, it’s likely we’ll dive deeper into mindset, motivations and beliefs.
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Founders and executives at VC-backed tech companies.
My current clientbase is a mix of new and experienced leaders, working at companies from seed stage to series D.
I love working with people who want to invest in building a long-term partnership, and are keen to grow their impact, alongside deeper personal growth. My clients appreciate the balance of being able to tackle the details of strategy, alongside working on deeper mindset shifts and changes.
That said, I believe that it all comes down to chemistry. I recommend booking a free 30-minute consultation to see if we ‘click’ and if there’s a mutual feeling of trust, which is crucial to a good coaching relationship.
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While I’m open to working with most people, there are a few exceptions. If any of the below points apply, I might not be the best coach for you right now:
• You’re looking for someone who gives you straight answers, like an advisor or educator. (While I bring an element of advisory into my coaching, I’ll also make you think and work hard.)
• You don’t want to do work between sessions.
• You’re only looking for one or two sessions.
• You’re early in your career and in a non-leadership role.
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We’ll start with a 90-minute session to define focus areas for coaching. Part of this session involves establishing clear goals and areas of focus. This includes external goals (which should map closely to your company goals or personal goals at work) and internal goals (areas of mindset, confidence, self awareness).
I’ll help you shape these goals and focus areas. You have the ultimate say in what we focus on, but I’ll share suggestions and ideas if I think they’re useful. I’ll also help you decide what to focus on session by session. Again, it’s always your choice, but I help guide you through the process.
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People often come to coaching with goals like:
• Creating a compelling vision
• Being creative with strategy
• Building a strong co-founder or exec team
• Setting clear and focused goals
• Hitting ambitious company goals
• Building a high-performing team (including managing underperformance)
To hit these goals, we often focus on personal growth areas like:
• Understanding how to play to your strengths
• Learning how to make hard changes
• Making sure you’re focusing on what really matters
• Personal vision: thinking about your career
• Achieving a more balanced mindset
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I love working with coaches that offer guidance and tactical support — as well as helping me find my own answers — so I’m keen to offer that to others. I know the rewards and challenges that come with tech leadership roles, which helps me quickly build trust and empathy.
I like to be a true partner to people that I work with. If you’re stuck on a strategy problem, I’ll roll up my sleeves and help you through that situation. I need to have the skills and thinking to be able to do that.