Coaching for ambitious product leaders

I partner with product founders and executives who want to create outsized impact while leading authentically and feeling grounded

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Leading product is hard

As a product leader, you have a huge influence on the direction of your company. While that’s rewarding, it can also be stressful and lonely.

I know because I’ve been there

I come from a fast-growth career in product at top companies like Monzo and Intercom, with lots of leadership experience from a young age. I’ve worked at board level, and often been the youngest person in the room.

Across my previous roles, I’ve had to be ambitious and brave with product strategy to hit fundraising goals, motivate and build trust with teams through tough times, and figure out what I stand for as a leader.

I offer something unique

My support is tailored to you and your situation, with no one-size-fits-all frameworks or workshops. I combine product experience at top product companies with a passion for leadership and coaching.

The bookshelf in my office is made up of both product and psychology books. Because I believe that being a truly brilliant product leader requires personal and leadership growth, not just product expertise.

We should work together if…

You want to get further in your career

There’s a reason the most successful leaders use coaches. Having a trusted partner gives you a huge advantage, whether you’re new to product leadership or have years of experience.
You want to make better decisions

A lot rides on the choices you make, whether they’re strategy decisions or people decisions. Coaching gives you space to build conviction that they’re the right ones.
You want to feel more supported

Coaching is that rare time in the week where there’s space to focus on you. It brings support and calm to a role that can often feel lonely and overwhelming.

Let’s chat

Book your free 30-minute consultation

Get in touch

Seb Agertoft — VP Product, Pelago

“I've worked with Flora for around a year, and it has had a massive influence on me. Flora combines great coaching skills with real product expertise. It’s been a powerful combination that’s helped me transition into a VP Product role. I would 100% recommend anyone in Product to work with Flora.”
Anna Zawilska — Product Director, Suvera

“Flora is an excellent listener with an amazing ability to help me make sense of the most complex, confusing situations. She challenges and supports me in finding solutions to problems that work and align with who I am as an individual, always leaving me feeling clearer, calmer, and more confident.”
JeeYoon Hong - Head of Product, Anthemis

“Flora has helped me go beyond developing my professional role in product, and connect deeper with my values and beliefs. This has helped me see my professional goals in a much wider context and frame them with more confidence and authenticity“
Elliott Perks — Founder + CEO, Jigcar

“Flora’s ability to dive into a totally new problem and immediately shine a light on a more constructive way of doing things is impressive. Our sessions leveled me up, particularly in setting a vision and strategy.”
Manuel Bruschi — Founder + CEO, Timeular

“Flora strikes a unique balance between listening to identify the essence of all things and sharing her broad experience and insights to inspire a way forward. My focus, confidence, abilities, and skills to tackle product challenges have increased after every session.”
Connie Chen - GPM, Yelp

“Flora has an incredible, calm presence which immediately puts me at ease. When facing challenges at work and trying to gain new skills, Flora's coaching helped me work through things quickly, get the results I want, and have a space to reflect on what's worked well and hasn't. “
Micah Spieler — VP Product, Strike Graph

“Flora provided a strategic outside perspective to help sharpen my product lens and recast how to consider the impact of my role. I left every session with new perspectives and ideas to put in place, and felt more confident in my ability to show up as a leader.”
Cristiano Betta - Founder + CPO, Gr4vy

“Flora has been great at helping me break down the challenges at hand to uncover the true issues underlying them. After every session, I've walked away with new understanding and steps to take me forward.”
Nijat Hasanli — Head of Product, Lindus Health

“Flora is a fantastic coach. She is a great listener but she never misses an opportunity to re-focus the conversation on what matters most. This level of dedication is rare to see in people. You leave every session having learnt something completely new. The most insightful ones are where Flora points out something right under your nose you never noticed!”
Belinda Lowings - Principal PM, Dunelm

“What a difference working with Flora has made for me personally and in my career! Surpassing expectations would be an understatement. What sets Flora apart is her ability to instantly connect with you, listen, and understand, all while making you feel at ease through her personal, empathetic approach, support, and guidance.”